Customer-centric

The first value of Sihui Fuji is to focus on customers and provide solutions for customers. It is required that all operations of the company must adhere to the basic point of "Customer-centric".

What is”Customer-centric”?

1.Put yourself in the customer's shoes

Think from the customer's point of view and for the customer's sake, which is similar in shape but not in spirit. The most important and fundamental difference is that thinking from the customer's perspective is customer-centered, which breaks out of our limitations as a supplier, and puts ourselves into the customer's perspective to find the potential needs of customers and create value for customers.

For the sake of customers, it is self-centered, constantly improving products or services, mining customers' needs for better experience, and trying to meet and attract customers.

For example, when we sell products, we always take the trouble to repeat that the product is good, the quality is good, and the service is very good. But no business can sell a product by saying that the product is bad, the quality is bad, and the service is very bad. How can customers distinguish who is the most suitable partner in the homogenized discourse?

This is what Chairman Liu has repeatedly stressed that when doing anything and saying anything, you should think from the other side's point of view, that is, don't easily put your idea before the customer's idea. The most important thing is to benefit the other party.

Human nature is only beneficial to oneself and interested in things related to oneself.

When we constantly introduce how good the product is and how good the quality is, does the customer think it has anything to do with me?? Do I need it? What problems can be solved? What value can it bring?

If we don't stand on the customer's point of view, then our focus will be different from that of the customer, and we can't achieve effective communication. We will lose a potential customer and the customer will lose a partner who can create value for themselves.

When we think from the perspective of customers, we are customers. What do we consider when we need to purchase items and import new suppliers? It goes without saying that the price is cheap and the quality is good. There is also service, especially for the purchase with large volume. After-sales service is very important. During the delivery period, the shortage of key parts may lead to the risk of production suspension. What else? What are the problems of current suppliers? Can new suppliers solve these problems?

In this way, when communicating with customers, we can listen more and speak less, and guide customers to tell their problems, concerns, and hopes for us. Then we stand on the position of customers, meet their needs and exceed their expectations.